Purdys Canadian Wine and Spirits

The Canadian Wine and Spirits line was a brand new product for Purdy’s.
Created with the liquor of Canadian wineries and distilleries. They were looking for an art deco pattern that would also reference Canada. This product was a bestselling item this Christmas.

Initial sketches and ideas

I created several versions of an art deco maple leaf pattern and played with different hand-drawn type options. The final look featured all gold foil on their signature purple.

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