Foundry Branding and Illustration
Foundry came to us wanting to refresh their branding and illustrations.
They already had a series of animal illustrations but their overlapping busyness was pulling away from the calm and secure nature Foundry projects to their young clients. It had to feel approachable for their base of 10-24 year olds. We went through three series of illustration styles before landing on the smooth and calming geometric style here. It’s vector clean lines balanced with a soft grain gradient.
Cyclical
Circles were a part of Foundry’s existing identity and highlighted in their wordmark. The circles represent the cycle of healing and the ecosystem of support surrounding youth. Every illustration was built from circles, tying it in at every stage of the development.
